10,000 fans. 1,200 opt-ins. With one simple message: “WIN A FREE CONCERT T-SHIRT. Text ToyotaB96 to 90210”.
On Saturday night in Chicago, the concert fans for Ludacris, T-Pain, and Jason Derulo got their first iZigg experience, and it was sensational.
According to the campaign organizer Michael Rutherford, “We didn’t have any face-time on the jumbotron above the stage, none of the artists said text in to win, the announcer didn’t mention it, there wasn’t a single piece of print material anywhere to be seen, the only thing we had was a banner ad on the sides of the arena and we got 1,200 to opt in.”
If a chance to win a free t-shirt can generate a 12% response, I can’t wait to see what else we have in store with iZigg.
Eric Clapton is bringing in 26,000 fans in two weeks, would any companies care to advertise through iZigg? You better act fast.
By Matt Arndt
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