For the past few decades, we were pretty limited in our media advertising options: television, radio, print.  Then with the introduction of online media, we got super excited about all the potential to target customers and prospects.  That excitement has started to dwindle because consumers are now spending more time opting-out of emails they don’t want, than reading the emails they do want.   Email marketing is starting to fade and will soon sound just as archaic as a newspaper advertisement.

But now SMS mobile marketing is on the horizon – and it’s a $50 billion industry that’s changing the game once again!

Mobile marketing has quickly become one of the most powerful weapons in a marketer’s iZigg SMS Message Marketingarsenal.  From SMS coupons and promotions to the wildly popular emergence of mobile applications, mobile promotion and text message advertising are the quickest ways for direct marketers to get in touch with their customers.  Just ask iZigg Co-CEO’s Brian Underwood and David Liniado, who are about to launch biggest mobile marketing company this country has ever seen.

According to SMS mobile marketing experts, it’s no surprise that text message marketing has become such a hit within the past few years, and is expected to be the next big marketing rage.  Reaching out via text and mobile applications not only allows marketers to laser-focus their text message advertising to meet their customers’ needs; it also gives marketers unprecedented access to one-on-one conversations with their clients.  From text-based performance measurements to real-time feedback, marketers are learning more about their customers’ wants and needs with cost-effective SMS mobile marketing.

Additionally, mobile marketing has become something of an art form: as more mobile applications are downloaded each day, marketers are developing consumer-oriented forums, social networking sites and SMS updates, which are all geared towards one main goal: to give customers a greater voice within product or service development, promotion and feedback.  After all, marketing experts know that the more involved a consumer is, the more loyal they are to that brand – to see the power of this kind of brand loyalty, just ask any Apple user if they’d ever switch to PC.

And unlike static media forms like magazines and television commercials, SMS mobile marketing gives customers the chance to interact with their favorite products and services.  For example, mobile interactivity can allow an individual to immediately redeem a coupon, download a new application, sign up for newsletters and even connect with other customers who share similar interests.  It’s this kind of activity that can bring static products and promotions to life – a discovery that SMS mobile marketers are eagerly hailing as the end to 2D promotional marketing.

So what do experts claim is the biggest advantage of this mobile marketing solution?  Simple: SMS mobile marketing satisfies our inherently impulsive and curious natures.  As anyone familiar with online direct marketing knows, the average consumer doesn’t want to hunt around for discounts, promotions and news on their favorite brands, they want it at their fingertips.

That’s exactly why text message advertising has proven to be such a powerful and innovative marketing solution.  It’s a win-win scenario for both parties: customers get instant access and special treatment with their favorite brands, while marketers are given a wealth of consumer information that can be used to increase the quality and value of their business.

Just when we thought we had a grasp on Facebook and Twitter, here comes mobile marketing!

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