For retailers and office supply stores, the back-to-school shopping season can be one of the biggest profit-boosters of the year.  Whether it’s shopping for the latest in cool apparel, uniforms or school supplies, kids, teens and parents are looking for the best deals out there.

And now has never been a better time to incorporate mobile promotions in your back-to-school marketing campaigns.  Let’s face it – tweens and teens are huge fans of texting.  It’s no surprise that the 2009 Pew report revealed that teenagers from 12-17 use text messaging as a primary form of communication.  And with 75% of that all-important demographic owning mobile phones – and with one in three sending 100 texts a day – back-to-school mobile marketing can capture the attention of a demographic who loves to shop!

Mobile marketing leader iZigg boasts one of the best mobile marketing platforms around.  Thanks to their cutting edge technology, you don’t need a six-figure marketing budget to see a real boost in your company’s bottom line.  Also, iZigg’s mobile promotions are easy to set up and send; no need to be a techno-whiz to master a profitable mobile promotion campaign.  “It’s one of the easiest advertising platforms to learn, manage, and most of all see results” says Co-CEO Brian Underwood.

And it’s not just the retailers that are gearing up for the school crowds.  Local restaurants that benefit from proximity to schools are also jumping into mobile marketing.  12 Subway franchisees in Buffalo, NY, which is loaded with college students, just recently added a mobile loyalty program to the mix.  Customers that opt-in get coupons, and the ability to send a text message to find out instantly about current specials.

Mobile marketing can make all the difference between just another back-to-school campaign, and a mobile promotion that revolutionizes how you reach out to that lucrative younger demographic.  Your younger customers will truly appreciate being made to feel like a bona fide VIP.  “Reaching out to this crucial back-to-school demographic through text messaging will show that you are speaking their language” says Brian.  “You can create a “members-only” look and feel to your mobile promotions, which is huge for this audience”.

Let’s not forget that iZigg has exclusive rights to one of the most recognizable and “cool” text codes in the world: 90210.  It’s no stretch of the imagination to realize that when it comes to picky tweens and teens, your mobile promotions will instantly be seen as the coolest around.

To learn more about iZigg and the power of mobile marketing, text “izigg” to 90210!