If you haven’t considered using text message marketing, then take a cue from these major organizations; by putting text message marketing to use, each of these powerhouses have seen increased profits, more customer feedback and altogether more successful ROIs on major campaigns.

Walgreens

Walgreens, Co., a major American drugstore chain is reaping the benefits of moving to SMS mobile advertising.  By sending out prescription alerts via SMS messages, Walgreens has seen a huge leap in the number of customers opting-in to this service since its launch only eight months ago; in fact, it’s even outpacing email, according to Abhi Dhar, Walgreens’ chief technology officer for ecommerce.

Additionally, Mr. Dhar acknowledges that by embracing more than one marketing channel in reaching out to customers, the Chicago-based company can triple the value of their clients: “A customer that interacts with us in more than one channel is at least three times more valuable than one who interacts in one channel.”

CW TV Network

Television networks have always competed for fickle teenage viewers; however, the CW TV network stepped their efforts up by launching a SMS mobile campaign to promote the Halloween episode of the hit show, “The Vampire Diaries.”  By gradually building up the frequency of mobile promotions as the episode drew near – including offering customer incentives like contests and giveaways – the Halloween episode of “The Vampire Diaries” enjoyed a significant boost in the show’s viewers.

The Pittsburgh Penguins

In order to drum up excitement for the 2013 NCAA Men’s Division 1 Ice Hockey Frozen Four Championship, the Pittsburgh Penguins decided to go viral with SMS mobile advertising.  By sending out text messages, customer incentives and contest notices to loyal fans, the Pittsburgh Penguins can be assured that the stadiums will be packed to the rafters come 2013.

With such a range in who’s using SMS mobile advertising, one thing is certainly clear: any company or individual can harness the innovative power of mobile marketing.  And iZigg is leading the way with an accessible and affordable mobile marketing platform designed for businesses and organizations of all sizes.

Text “iZigg” to 90210 to learn more!