Afraid to jump on the mobile marketing bandwagon?

As a direct marketer, maybe you’d rather stick to tried and true methods.  Sure, your campaigns may not get the stellar returns you’d hoped for – but then again, what direct marketing campaign does?  No, you’d rather stick with what you know than take a chance with the new kid in small business marketing school: text message marketing.

But according to David Liniado, co-CEO of mobile marketing powerhouse iZigg, small business marketers who stick to traditional forms of direct campaigns are missing out on making a serious impact with their business.

And in today’s economy, your business can’t afford to remain unnoticed.

Dave Liniado – who recently served as the CEO of Mobile Campus, the leading youth mobile media company in the country – knows just how powerful a text message marketing campaign can be.  Liniado points out that every small to medium-sized business can reap huge financial rewards simply by developing and sending 160 characters to a client’s mobile phone.

“It’s the most powerful marketing tool that I’ve ever seen in my career,” Liniado says.  “It’s the ability to reach your target market that have opted in to receive your message on a single device that everyone holds with them almost 24 hours a day.  My experience with mobile marketing has really been amazing.”

And it’s not just the unprecedented client access that has Liniado singing the praises of text message marketing over traditional direct marketing.  The returns on a single SMS marketing campaign can be up to twenty times that of a direct marketing campaign.

“It’s astonishing to see the power of a marketing channel that can get returns on a campaign that can range from three to five percent, all the way up to 20 to 25 percent.  And if you’re familiar with direct marketing, like mail order and other forms of advertising, then you know that returns can often be below one percent.  For small business marketers to see that kind of return on their campaigns – they’re just blown away!”

SMS marketing also trumps traditional marketing in an area that businesses devote millions to:  testing results.

Traditional forms of advertising can take weeks, even months to test results.  And even then, marketers are often left wondering what it was about their campaign that generated those specific returns.  As a result, small businesses spend thousands on testing different versions of their campaign, all in the hopes of finding the Holy Grail of a direct marketing campaign.

But with text message marketing, expensive and time-consuming testing is a thing of the past.

“It’s really not that different from sending a text message to a friend,” Liniado says.  “You just come up with a campaign, put in 160 characters or less, and hit send.  You could come up with a campaign, write it, hit send and have results for your business all within fifteen minutes.”

Are you still afraid to jump on board?

Please leave any comments below!

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