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Author Archive for Brian Underwood

The Super Bowl and Mobile Marketing

By Brian Underwood · Comments View Comments
Monday, February 6th, 2012
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Even if you are not a football fan, the Super Bowl is an event you do not want to miss. As the most watched televised event, sometimes the best part of watching the game, are the commercials. Companies spend millions of dollars to air a 30 second commercial during this prime time event. It is their once chance to get in front of over 100 million viewers at once (wouldn’t you love to expose your business to that many people) and make a lasting impression.

As viewers, we look forward to seeing what these companies come up with for their 30 second on air advertisements. This year, there was definitely a movement toward MOBILE. If you didn’t catch all the action, we have recapped it below.

1.) GoDaddy used QR code – In the second commercial for GoDaddy, there was a QR code to scan in the bottom left hand corner displayed throughout the commercial. If you had enough time to hop off your couch and scan the QR code, you would have been taken to the GoDaddy website where you can purchase domains etc.

The problem with this: When you have a QR code placed within a television ad, viewers have to take time to get up and scan the code. This fails for two basic reasons: It is an inconvenience and viewers lose focus on the commercial and what it is telling them.

2.) NFL uses Text Message Marketing -The NFL itself didn’t miss out on the mobile marketing party either. It promoted its new NFL fantasy football game. If you text NFL to 69635, fans could win $1 million in the new fantasy football game. The NFL intends to reach out to its text message opt-ins in late summer 2012 to encourage them to use the new fantasy football website. The NFL was smart in doing this as it recognizes that 19 million Americans play fantasy sports and it can’t afford to miss out on this burgeoning market.

The problem with this: If you watched this commercial, I guarantee you did not remember the number you were supposed to text into. If you didn’t have your phone right next to you when the “Call to Action” popped up on the screen, chances are you missed your chance to text in because no one is going to look at that number “69635″ and remember it 2 minutes later. Or if you did have your phone right in front of you, by the time you looked up and started typing, the number was gone. NFL should have made the number easier to remember…. maybe they will use 90210 next time?

InMobi’s Super Bowl survey shows viewers were highly engaged on their mobile devices during the game, proving mobile advertising plays a critical role in an effective Super Bowl advertising strategy.

Highlights:
1. Nearly twice as many respondents used their phone during the first half of the game compared to the second half.
2. 39% used their mobile devices in response to watching a commercial during the game to:

  • Look up product information
  • Re-watch a commercial
  • Discuss and comment on commercials

3. 30% said they used their mobile devices the most during commercials
4. 45% estimated time spent during the game at 30 minutes or more

Lessons learned:

  • The Super Bowl may be TV’s biggest advertising event of the year in the U.S., but mobile is truly a force to be reckoned with.
  • If you are trying to engage with mobile users, do so during the first half of the game.
  • Super Bowl viewers use their phones during the game, and spend a significant amount of time doing so.
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Categories : Mobile Marketing
Tags : Mobile Marketing, mobile marketing and super bowl, sms campaigns, super bowl commercials using sms campaigns, text message

Quick Tip: Show Your Passion!

By Brian Underwood · Comments View Comments
Wednesday, January 18th, 2012
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Show Your Passion!

“Passion is energy. Feel the power that comes from focusing on what excites you.” - Oprah Winfrey



If you want to build up your team in 2012 and become a great leader, one thing you must focus on is your passion! A leader without passion isn’t a leader. He’s a paper pusher. Or a taskmaster. Passion drives a lot, and you can inspire so much in others through your own passion and enthusiasm.

Take Michael Rutherford for example, he is full of passion and when you are around him, his energy and excitement rubs off; it’s contagious. You can find this kind of passion in all great leaders and iZigg is full of them. We are a company that is comprised of passionate individuals who truly believe in what they are doing.

Get out there this week and share that passion with someone else!

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Categories : Quick Tips
Tags : excitement, great leaders, how to be a great leader, passion, passionate individuals, passionate leaders

5 Ways to Start a Conversation About iZigg

By Brian Underwood · Comments View Comments
Wednesday, January 11th, 2012
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Have you ever sat there and wondered what you could do or say to someone to start up a conversation about iZigg? Have you ever been talking to someone and the entire time you are sitting there thinking of ways you could introduce this person to this awesome opportunity that you are a part of?

If you are like most people. the hardest part about a business is usually taking the initial step to get the conversation rolling. It is easy to talk to someone about iZigg and the great opportunity you have, but it isn’t always easy getting to that point where you can freely talk.

Here are just a few ways you can enter into that phase of conversation when the passion you have begins speaking for itself….

1.) Ask the person what they do for a living.
Whether you are talking to a stranger, or someone you have known for a long time, a great way to open up the conversation is to first ask them what they are currently doing for work. By asking this question, you are feeling out the situation a bit more. You are allowing for something to happen but you aren’t forcing it to happen. Once you ask this, you will have a better idea whether or not they are in a place to even consider trying something new. Maybe they are completely happy where they are at and their job is providing them with everything they could ask for. But if they seem a bit bummed out or discouraged or are looking for a way to have more independence, then this would be the time to step in and start telling them about your experience as an iZigg agent.

2.) Allow the other person to do the talking.
When you begin a conversation with someone, allow them to do all the talking to start. As humans, we LOVE talking about ourselves. Once they have had the chance to talk about themselves, they should be more open to hearing about you and your interests. Most conversations consist of what you do for work. So this would be the time to tell them what you do and why you love it so much.

3.) LISTEN!
When talking to someone, the number one thing you should be focused on is listening. If you do not listen and stay engaged in the conversation, the person is not going to listen to you when it is your turn to talk. It is important to show the person you are talking to that you truly want to hear them out. Brian always says ” You have 2 ears and one mouth, therefore listen twice as much as you speak.” This is something you should always remember, and apply to your conversations, even with strangers.

4.) Touch on elements of rapport.
While you’re listening, try to identify elements that you have in common with the person speaking. Then, during your conversation, touch on that element that you have in common. In doing so, you are building the foundation of a relationship with that person. In order for them to trust you and truly listen to what you have to say, you must first establish rapport with them. So focus on doing that before suggesting anything to them.

5.) Make a statement about mobile in general.
If you want to get the conversation rolling early on, the best thing you can do is ask them something in general about something mobile.  Casually throw things out there like…

“Isn’t crazy that we now live in world that can’t leave the house with out having a cellphone in their pocket?” 
“Can you believe that kids are now carrying around cellphones? It seems like everyone has a cellphone these days.”
“Do you ever go a day without looking at your cellphone?”

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Categories : Uncategorized
Tags : conversations, how to start up a conversation, talking to a stranger, tips for talking to strangers

iZigg Office Open House!

By Brian Underwood · Comments View Comments
Monday, January 9th, 2012
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Don’t miss your chance to see inside iZigg home office! Join us on January 12th from 6-8 PM!

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Categories : Mobile Marketing

Mobile Outlook for 2012

By Brian Underwood · Comments View Comments
Thursday, December 29th, 2011
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As 2011 comes to an end, and 2012 quickly approaches, it is important to take a moment and see where everything is at and where it is heading in the New Year. If you have seen any headlines this past year, I guarantee you have seen something mentioning mobile. Mobile is EVERYWHERE and the future only looks brighter.

2011 was a huge year for the mobile industry. Christmas day alone saw record breaking activations with an estimated 6.8 million mobile activations! And we can’t forget to mention our very own record breaking numbers on Black Friday. If you didn’t see the post below, iZigg Mobile Marketing experienced a 554% increase in text message traffic over the same period in 2010.

The mobile world, just like the internet, is not going anywhere. It is here to stay and will only continue to grow and evolve over the years. It is important, if you are a business owner, to take advantage NOW of the endless opportunities that mobile allows.

Don’t let 2012 pass you by. Take action now to get ahead with MOBILE! Still need convincing that 2012 will be a year for mobile and mobile marketing?

Check out what Mobile Marketer has predicted for the year ahead:

Predictions for 2012

What should marketers expect in the year ahead?

Mobile payments will make headlines for most of 2012, as Google Wallet has paved the way for innovation in the space.

Mobile advertising will grow to be healthy in terms of dollars spent. New ad units with more engagement opportunities will increase spend in the channel.

SMS will continue to be the No. 1 channel for cultivating loyalty, as consumers become more open to opting into databases and hearing from their favorite brands regularly.

Fragmentation will continue to be a problem in 2012 as more devices pop up. Marketers will continue to be challenged by this.

Marketers will place a larger emphasis on smartphones, leaving feature phones as an after-thought.

With smartphone proliferation expected to grow exponentially in 2012, it is no surprise that marketer’s will follow consumers to engage and excite them.

Social media will play a crucial role in mobile marketing initiatives, as brands and retailers alike realize the importance of word of mouth in a world where consumers are comfortable sharing opinions and insights with one another.

Location-based advertising will be a hot topic in 2012 and will likely be on regulatory radar.

Mobile search will be increasingly important in 2012 as the number of mobile-optimized Web sites skyrockets. Google will have a large part in growing the mobile Web ecosystem and therefore driving mobile search dollars.

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Categories : Mobile Marketing, Text Message Marketing
Tags : 2012 outlook, Business Growth, iZigg, Mobile Marketing, mobile marketing best practices, mobile news, Text Message Marketing, Who's doing mobile marketing?
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Recent Posts

  • The Super Bowl and Mobile Marketing
  • Quick Tip: Show Your Passion!
  • 5 Ways to Start a Conversation About iZigg
  • iZigg Office Open House!
  • Mobile Outlook for 2012
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